As many dashers know, months ago, Doordash made a change where a Doordash driver could no longer see a customer's name until they marked arrived at the restaurant. This change impacted the way a lot dashers conduct their food delivery business. For those that deliver for Doordash and Doordah only, this change may have seemed like a minor thing, but for those that multi-app, it certainly made things a bit more difficult.
Doordash used to show the customer's name as soon as a Dasher accepted an order
In the past, Doordash had always showed the name of a Doordash customer to the driver as soon as they accepted the order. It was something nobody ever real thought about. It was just the norm. You receive an order, and you see the name of the customer along with the rest of the order information.
Recently, Doordash made a change on their platform. After receiving an order, Dashers can no longer see the name of the customer until they got to the merchant and mark arrived. Up to that point, the only thing the name will say is "Customer."
Why is Doordash not showing the customer's name until a Dasher marks arrived?
There are a couple of reasons. The first being that in the past, a Dasher could go to the merchant, ask for the customer's order, receive the order and then cancel the order. The Dasher basically steals and gets the food for free. They never marked arrived so Doordash could not make a claim stating that this Dasher stole the food.
This would also cause a mess with the customer's order as the order would then be recirculated amongst other Dashers. Guess what would happen when the other Dasher's would get there? They would be told that the order had already been picked up. This would cause a not so good customer experience.
By hiding the customer's name until a Dasher marked that they arrived at the merchant, it gives Doordash a bit more of a case knowing that the Dasher arrived at the merchant. Sure, this is not 100 percent proof for Doordash that a particular Dasher stole the food, but if it happens enough, Doordash would be able to see a pattern and make a case against a Dasher.
Doordash hiding customer's name makes it more difficult for multiapping
In my opinion, the main reasoning behind this change was to make multi-apping a bit more difficult for Dashers. Remember, Doodash, or any other similar company cannot tell a dasher that they cannot multi-app, but they can certainly make it more difficult. This change has not made multi-apping impossible, and experienced multi-appers have still been able to do what they have always done, but it did change things a bit.
How does not showing the customer's name make multi-apping mire difficult for a Dasher?
Let me give an example. In the past, let's say that a Dasher received a Doordash order for Mike's Mexican Food. As they make their way to the restaurant, they receive another order from another app for Jason's BBQ. The Dasher would get to Mike's Mexican Food, see the customer's name and ask for the food. This whole time they never marked arrived. Then they would go to Jason's BBQ and pick up the other apps order. Once they have both orders in their possession, they can mark the Doordash order as arrived at merchant and start making their way to the customers.
Now, with the change, by hiding the Doordash customer's name, the Dasher has to mark arrived when they get to Mike's Mexican food. By doing so, the Doordash customer can now track them. When the Dasher then makes their way to Jason's BBQ for the other app, the Doordash customer can now see that their Dasher is somewhere else. If the stop is quick, there won't be a problem, but if Jason's BBQ is taking too long on the order, and the Dasher is sitting there waiting for a long time, there's a good chance that they'll receive a text from the Doordash customer asking them what is going on and why they are someplace else.
Hiding the customer's name was a strategic move by Doordash
In all honesty, we can't blame Doordash for coming up with this strategy. It certainly won't stop the good multi-appers from doing what they do, and the good ones will certainly still be successful. With that said, those that are not very good at multi-apping should proceed with caution. It would not be worth losing their Doordash account over. If it negatively impacts a Dashers performance, they may wake up one morning and find a deactivation notice on their account.
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